DMManager (DMM) is an all-inclusive direct marketing campaign management system that provides marketing managers total control of direct marketing efforts from inception to results analysis. There is tremendous value for the marketing manager to have access to all the critical components of a marketing campaign at a centralized locationonline at the desktop.

The system capabilities include: list management, address hygiene, creative libraries, list/creative integration, data filtering, production, delivery and analysis. DMM provides instantaneous communication between marketing managers and production vendors. The system includes comprehensive response measurement and analysis tools. DMM has created a true breakthrough in marketing innovation by enabling dynamic campaign management from a single Internet connection.

Campaign budgeting, cost/revenue analysis, response measurement and financial tracking are key components of the DMM system. The system provides multiple users access to each campaign. The administrative feature allows the department director the ability to monitor and control all other campaigns from their desktop.

DMM provides marketing managers access to numerous capabilities previously unavailable to them. These online services include:

System attributes: