In today’s online business world, digital marketers from
digital marketing agency Virginia Beach are increasingly focusing over content
marketing. With the increase in the popularity of social media and the advent
of digital marketing, more and more businesses and brands are keen to leverage
the potentials of content marketing. But this term is often overused or rather
miss used by most. Sometimes content marketing is used interchangeably with
Although content marketing and content strategy sound
similar and they work around the content created for the promotion of the
brand, a proficient digital marketing agency would tell you the difference
between them. For any online marketing campaign, understanding these
differences can be the key to its success.
The primary difference between content marketing and content
strategy lies in the answer where and why content is used. It is the work of a content strategist to
figure out why a particular piece of content should be produced, why it would work
for the business, why should the audience consume the content. The content
strategist works with the content team to guide their work and develop content
that share-worthy. On the other hand, content marketers have the job to place
these contents where it would get the maximum outreach.
Let’s delve deep into the fundamental differences these two
terms have and how are they interconnected by understanding more about them.
What is Content Strategy?
Content strategy is planning, creating and managing the
content that is written or produced in other media forms. It is a plan that
guides the usage of content developed for the business.
In other words, the content strategy works as an outline of
the business that states out how the content would be used to leverage the
various marketing efforts. A well-prepared content strategy addresses these
• What is the
importance of the content?
• What channels to
use to publish the content?
• When should the
content be released?
• Who is the
brand’s target audience?
• How much reach
will the content get?
• Once published,
what should we do with the content?
• How to formulate
• What type of
content is desired by the audience?
• Who will roll and
monitor the content on social media channels?
• Does the audience
find the content engaging?
What is a Content Marketing Strategy?
On the other hand, content marketing is a sales approach to
make new customers by creating and delivering quality content. It is a
combination of marketing as well as sales skills. Content marketing calls for
efforts to sale content to the audience without losing their interest. The
process involves selecting the target group who the brand wants to pitch
through their content and then devise an action plan to turn these audiences
into a sale.
For content marketing efforts to become a success, it is a
must to have a well-prepared content strategy. To simply put, the content
marketing strategy helps brands address the concerns of what content to be
used, where to use it and how?