In today’s age and time where consumer experience matters more than ever, businesses and marketers are striving to improve consumer satisfaction. Besides price and quality, CX or consumer experience has become the most prominent brand differentiator. The drive to offer highest consumer satisfaction has turned into a battle that every business wants to win. Since consumers at large have embraced technologies like AI and IoT into their lives, they understand the value of the data they share with brands. Businesses are hiring digital marketing consultant companies who can use the data most eff

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