How is Customer Experience Driving Digital Transformation?

In today’s age and time where consumer experience matters more than ever, businesses and marketers are striving to improve consumer satisfaction. Besides price and quality, CX or consumer experience has become the most prominent brand differentiator. The drive to offer highest consumer satisfaction has turned into a battle that every business wants to win. Since consumers at large have embraced technologies like AI and IoT into their lives, they understand the value of the data they share with brands. Businesses are hiring digital marketing consultant companies who can use the data most efficiently and offer improved CX.

It wouldn’t be incorrect to say that consumers are in control of the actions of marketers and businesses. Even the tiniest of concerns like slow loading website, poor customer support or use of the old platform for consumer interaction can make a consumer switch to some another brand. Time is precious for consumers and consumers are precious for the businesses; thus it has become a necessity for a brand to hire a digital marketing company that is proficient in devising digital marketing strategies that can improve CX.

So, let’s delve into the challenges involved in Customer Experience and how to resolve it.

To understand how customer experience is a driving force in digital transformation, it is essential to identify the challenges faced by the company in providing CX and overcome it. When embarking on the path of digital transformation, businesses might face challenges as per their industry and organization, but here are the most common problems faced by businesses across industries.

Lack of strategy:

As per a study conducted by Accenture, businesses are mostly confused as to who would create CX strategy. There is serious ownership of CX strategy battle between the CIOs and CEO. Nonetheless, lack of an effective CX strategy can have severe implications on your digital transformation moves. When moving towards digitization, it is essential to resolve the internal conflict of thoughts and duties. Ensure that the entire organization stands on the same page and are clear about their roles.

Embracing change:

Researches and studies conducted in digital transformation showed that over 1/3 businesses are finding it hard to keep up with the technological changes. But given the importance of digitalization, it is a necessity to embrace the technological changes happening around us. But not all businesses are well- equipped to embrace the changes effectively. For some companies, it might be in the form of a department, and for others, it might be a piece of technology. Thus, before executing any strategy, it is essential to prepare the company for the transformation. Consider changing the business process or the structure or bring a new piece of infrastructure.

Success measuring:

Implementing a CX strategy is only coming halfway through the process of achieving digital transformation. It is also necessary to evaluate the success of the plan. And without a proper tool to gauge the results of the strategy, you will not be able to know how successful it was. Thus, it is essential to first consider the analytic tools to measure the results before implementing the plan. 

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Content Marketing vs. Content Strategy: What is the difference?

In today’s online business world, digital marketers from digital marketing agency Virginia Beach are increasingly focusing over content marketing. With the increase in the popularity of social media and the advent of digital marketing, more and more businesses and brands are keen to leverage the potentials of content marketing. But this term is often overused or rather miss used by most. Sometimes content marketing is used interchangeably with content strategy.

Although content marketing and content strategy sound similar and they work around the content created for the promotion of the brand, a proficient digital marketing agency would tell you the difference between them. For any online marketing campaign, understanding these differences can be the key to its success.

The primary difference between content marketing and content strategy lies in the answer where and why content is used.  It is the work of a content strategist to figure out why a particular piece of content should be produced, why it would work for the business, why should the audience consume the content. The content strategist works with the content team to guide their work and develop content that share-worthy. On the other hand, content marketers have the job to place these contents where it would get the maximum outreach.  

Let’s delve deep into the fundamental differences these two terms have and how are they interconnected by understanding more about them.

What is Content Strategy?

Content strategy is planning, creating and managing the content that is written or produced in other media forms. It is a plan that guides the usage of content developed for the business.

In other words, the content strategy works as an outline of the business that states out how the content would be used to leverage the various marketing efforts. A well-prepared content strategy addresses these following questions.

•    What is the importance of the content?

•    What channels to use to publish the content?

•    When should the content be released?

•    Who is the brand’s target audience?

•    How much reach will the content get?

•    Once published, what should we do with the content?

•    How to formulate the content?

•    What type of content is desired by the audience?

•    Who will roll and monitor the content on social media channels?

•    Does the audience find the content engaging? 

What is a Content Marketing Strategy?

On the other hand, content marketing is a sales approach to make new customers by creating and delivering quality content. It is a combination of marketing as well as sales skills. Content marketing calls for efforts to sale content to the audience without losing their interest. The process involves selecting the target group who the brand wants to pitch through their content and then devise an action plan to turn these audiences into a sale.

For content marketing efforts to become a success, it is a must to have a well-prepared content strategy. To simply put, the content marketing strategy helps brands address the concerns of what content to be used, where to use it and how?

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